L.O.L. Surprise! ("Lil Outrageous Littles") is the unboxing toy line launched by MGA Entertainment on July 7th, 2016. The brand became a huge success and the doll assortment was the #1 toy for 2017 through November in the US[1].
The main collectable series of the L.O.L. Surprise! dolls are the Mystery Capsules. On average each ball costs $10.00 and includes several layers of surprises based on one doll. Each doll belongs to a specific theme or "club", and also has one or two water-based features.
The L.O.L. Surprise brand was expanded in 2019 with the addition of the O.M.G. fashion dolls. Another spin-off line was created in 2020 - the J.K., mini fashion dolls. J.K. was then discontinued officially in 2021, and the second wave was cancelled to make room for the Tweens line.
About[]
In a world where babies run everything, little rockers rebel against naptime and Teacher's Pets become class presidents with "Free Pizza Fridays! 🍕" In this world, all work is play and nothing is dull cuz it's a lil' surprising and outrageous!
Characters[]
- Main article: L.O.L. Surprise! Characters
- Main article: L.O.L. Surprise! O.M.G. Characters
- Main article: L.O.L. Surprise! Tweens Characters
Animated media[]
- Films
- L.O.L. Surprise! Winter Disco Movie (2019)
- L.O.L. Surprise! The Movie (2021)
- L.O.L. Surprise! Winter Fashion Show (2022)
- LOL Surprise Tweens' Skatedance (2024)
- Series
- L.O.L. Surprise! House of Surprises! (2021–2023)
- L.O.L. Surprise! Tots Road Trip (2023)
Games[]
- Main Article: L.O.L. Surprise Games
Releases[]
Core[]
- Series 1
- Series 2 (Lil Sisters)
- Series 3 (Pets, Confetti Pop, Lil Sisters)
- Eye Spy Series (Series 4)
- Makeover Series (Series 5)
- Winter Disco (Series 6)
- #Hairvibes
- Lights
- Remix
- Dance Dance Dance
- Movie Magic
- World Travel
- Queens
- Loves Mini Sweets
- Loves Mini Bites
- Surprise Swap
- Fashion Show
- Sooo Mini!
- Sunshine Makeover
- Bubble Surprise
- Route 707
- Squish Sand: Magic Hair
- Water Balloon Surprise
- Loves Crayola
- Mermaids
Separate lines[]
- L.O.L. Surprise! Present Surprise
- L.O.L. Surprise! All-Star B.B.s
- L.O.L. Surprise! Magic Flyers
- L.O.L. Surprise! Big Surprise
- Mix & Make Birthday Cake
Re-releases[]
- Music Remix Rock (4 dolls)
- Color Change Surprise
- Hair Hair Hair (6 dolls)
- Bigger Surprise
Other[]
- Releases by type
- L.O.L. Surprise! Lil Sisters
- L.O.L. Surprise! Pets
- L.O.L. Surprise! Boys
- L.O.L. Surprise! Lils
- L.O.L. Surprise! Baby Bundle Surprise
- Mermaids (Baby Sisters)
- Special finish
- L.O.L. Surprise! Glitter Series
- L.O.L. Surprise! Glam Glitter
- L.O.L. Surprise! Bling Series (2018)
- L.O.L. Surprise! Sparkle Series (2019)
- Limited Editions
- Mega Ball Magic
Spin-offs[]
- L.O.L. Surprise! O.M.G. (2019–)
- L.O.L. Surprise! J.K. (2020–2021)
- L.O.L. Surprise! Tweens (2021–)
- L.O.L. Surprise! Charm Fizz
- Big Surprise
- #OOTD
- L.O.L. Surprise! Furniture
- Mini L.O.L. Surprise! (2022–)
Playsets[]
- Main article: Playsets
Live tours[]
- Main article: L.O.L. Surprise! Live.
